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A Marketing communications exercise that consistently communicates Hewitt Associates services and benefits in a way that incorporates its brand principle, personality, and associations
Use the platform of Commonwealth Games 2006 to build awareness about this exciting, vibrant city and its regions amongst discerning Indian travellers so that they include Melbourne as a part of their itinerary.
Promoted Bamboo Congress as a utility product in various aspects of life through PR-Brand ambassadors, fashion shows, international percussionists, school competitions etc
Extended our role from promoting just tourism to education and health. Assisted in re-branding and re-positioning exercise post SARS through extensive research, perception analysis with media, trade and consumers.
Re-launched ‘the new UTI’ among HNIs and MNIs and in metros
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