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To help organizations properly manage
issues before they emerge or escalate into critical
problems, we first conduct a risk assessment to identify
and prioritize the areas of greatest vulnerability.
Public perception, emerging trends and business practices
with the potential to affect the organization are studied.
We develop management and communications plans to anticipate
likely issues; optimize management actions; craft core
messages and materials; establish third-party alliances;
conduct crisis media trainings and simulations; and
put in place monitoring systems to track emerging issues
and escalations. Once a crisis has passed, we work with
organizations to restore confidence in their reputation
and begin the rehabilitative process for companies,
brands or management teams.
Should a crisis occur, rapid response
is vital. Profile's team are on call 24/7 to work with
a client's senior management team throughout the crisis
arc to provide guidance, to develop strategic plans,
to defend reputation and to implement recovery initiatives.
We partner with our clients to develop the most effective
responses to crises using our international network
of strategic counselors, quickly assessing the situation
and charting a course to minimize the reputational and
business damage to the client, its brands and its operations.
The diverse backgrounds within our
practice provide an understanding of a full range of
audiences, as well as familiarity in dealing with political
leaders, regulatory agencies, government officials,
community leaders and advocacy organizations. Our team
also has solid experience in strategic planning, message
development, crisis media relations and stakeholder
communications.
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