• Pull - messages to target audiences, by using third parties to help place Hewitt Associates’ messages in front of its target audiences.

• Push - messages to target audiences, by putting Company ABC information directly in front of its target audiences.

• Pull - messages to target audiences

• Communicate Hewitt Associates’ messages via third parties to establish credibility with all target audiences.
• Third parties include analysts, media, events, award givers, happy customers, industry influencers and competitors.

• Push - messages to target audiences

• Use direct communications tools to seed brand to target audiences.
• Tools include direct mail, advertising, collateral material, web site, and current employees.
  

• Hewitt’s core expertise is in human capital management – which is the key point of differentiation from its competitors.
  • Leadership
  • HR Outsourcing
  • Benefits and Compensation
  • eHR
  • Employee satisfaction

Corporate Governance

• Hewitt offers HR consulting expertise to large organizations along with total HR outsourcing
  services - - HR, benefits and payroll.

• Hewitt is an HR consulting and outsourcing leader, serving more than 300 clients with more than 17 million participants worldwide.

• Hewitt’s key strengths:
  • Reliability
  • Collaboration
  • Professionalism
  • Good implementation
  • Global Expertise
  • Leadership
  • Being able to impact business results

•Industry specific

‘Current trends’, events and business development needs from time to time.

• Some examples:
  • Leadership
  • HR outsourcing
  • Compensation
  • Talent management
  • eHR

Profile Hewitt with key industry bodies like, CII, AMCHAM, ASSOCHAM, NASSCOM.

• Meetings with the leadership teams in these associations.

• Creation of joint properties: for example, the NASSCOM-Hewitt survey on Total Rewards Management.

• Participation in seminars, events organized by these bodies thorough brand associations and speaker participation.

• Profiling of Hewitt Associates.

• Profiling of key spokespersons of Hewitt Associates.

• News based articles.

• Emerging trends related to specific industries that Hewitt has a presence in.

• Quotes in industry stories.

• Critiques on key happenings in the business arena.

• Debates/ thought provoking articles on key management concepts.

• By-lined articles by Hewitt spokespersons.

• Opinion pieces.

• Participation in panel discussions and key events organized by the media.
  

• A long term relationship with top media houses.

• Create new platforms for showcasing Hewitt’s expertise.

• Possibilities of new properties to address key business verticals.

• Marketing partnerships with top media houses to ensure the right platform and visibility for:
  • The Best Employers Survey.
  • The NASSCOM-Hewitt study on Total Rewards Management.
  • The Salary Increase Survey.
  • The Top Companies for Leaders – Asia Pacific Study.

•Media Identified

• CNBC TV18

• Consistent communication: through letters, Hewitt quarterlies, other collateral, reports, white papers.
• Breakfast Roundtables: bring together chief executives, top management for in depth discussions.
  • A Hewitt initiative.
  • Topics dictated by anticipated trends and events.

•Media training module

• Media training workshop for all Hewitt spokespersons.
• Streamline all communication.
• Enhance their understanding of the media.

•Hewitt’s communication handbook

• Audit of Hewitt’s external and internal communication.
• Ready reference handbook.

•Crisis Communication Handbook

• Handbook for all Hewitt outsourcing employees and agencies.
• Streamline all communication.
• Enhance understanding of the communication processes with the external world.

•Handled various initiatives for the Indian Market, Leadership awards, Best employers study, Salary increase study.

• Created innovative and lasting marketing partnerships to enhance the Hewitt brand:
  • Three year partnership with CNBC TV 18.
  • Launched the most successful Best Employers Study in the world.

• Handled Crisis Management exercise and initiated a crisis Management manual for the India Market.

• Handled CEO roundtables as well as HR Roundtables as a prelude to the various studies to create insights into trends & practices. Companies participating – TCS, Philips , MindTree, Dr.Reddy’s,Wipro,Aditya Birla Group.....

Top