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| CORPORATE
& FINANCE |
Profile's Corporate practice
both protects and strengthens a company's relationships
with -- and reputation among -- its key constituencies
to increase shareholder value, engage employees, deepen
customer loyalty, and align government and public
interests.
Positioning a CEO as an industry
thought leader, driving an important change initiative
through the workforce, managing mergers and restructurings,
or facilitating dialogue with community groups and
non-governmental organizations (NGO) are some of the
services we provide.
Uncertain markets, competitive
pressures, shifting technologies, and new customer
needs are confronting the financial services industry.
At the same time, new performance, transparency and
accountability standards are challenging traditional
practices and business models.
Corporate Reputation, Performance,
Business & Expansion plans, Success stories, Financial
Results are critical financial indicators in a business
scenario.
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| CORPORATE
SOCIAL RESPONSIBILITY |
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NGOs and other stakeholders are placing
an increasingly higher premium on companies' ethical
conduct, as well as the impact their conduct has on
the environment and society. To that end, Profile identifies
opportunities for our clients to pursue constructive
engagement with NGOs and other stakeholders that monitor
companies' sustainability and CSR strategies. We foster
productive working relationships between companies and
civil society that are based on transparency, knowledge-sharing
and business innovation.
Community service is commonly described
by promoters as aligning a company's activities with
the social, economic and environmental expectations
of its "stakeholders." With the growing popularity
of CSR in the last few years, especially a number of
PR firms have responded by establishing specialist CSR
practice groups within their companies.
Percept Profile
Corporate Initiatives
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| ENTERTAINMENT |
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Profile's Entertainment practice
blends public relations with pop culture, entertainment
and lifestyle marketing. Our team has unique credentials
in the agency world: 10 years of industry expertise
in connecting Bollywood and brands across television,
film, music, the internet and to A-list talent. Our
core capabilities include consulting, the development
of branded entertainment, celebrity services, event
marketing and entertainment media relations.
Our approach is to provide strategic counsel in concert
with the identification and development of entertainment
concepts that break-through with emotional and relevant
messaging.
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| LITIGATION |
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Percept Profile (A division of Percept
Limited) provides strategic counsel to companies involved
in high-profile litigation.
Our programs build on legal arguments to help companies
win in the court of public opinion. Whether developing
messages that resonate beyond the courtroom, leveraging
third-party advocates on op-ed pages, managing a full-service
media bureau, or framing issues for relevant audiences,
we help our clients define litigation on their terms
for the media, consumers, opinion leaders, and government
officials.
Our recent assignments include:
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Designing and executing communication
strategies for a leading real estate company, as
well as an automobile company.
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Consultancy services to a leading
mutual fund during a legal implication.
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Providing the right media perspective
to a leading television company during a legal suit.
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| MARKETING |
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Today's marketing environment is more
challenging than ever. Business-to-business and consumer
marketers face powerful forces affecting their brands'
competitive positions whether they are selling a healthcare
product, financial service, consumer brand, or new technology.
These forces include rapidly changing consumer preferences,
erosion in institutional trust, pricing and time pressures,
and far-reaching technological advances.
Consumer and trade marketers need a competitive advantage
in today's dynamic business and communications environment.
- Consumer Marketing
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It is critical to first determine
a brand's strategic positioning by identifying
its "soul," and then creates communications
strategies and tactics based on credibility,
advocacy, relationships, and experiences to
bring that soul to life. This process can be
used to engage consumers, trade partners, the
media, business decision makers, and opinion
leaders.
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Business-to-Business Marketing
- Today's marketing environment is more challenging
than ever. Business-to-business and consumer
marketers face powerful forces affecting their
brands' competitive positions whether they are
selling a healthcare product, financial service,
consumer brand, or new technology. These forces
include rapidly changing consumer preferences,
erosion in institutional trust, pricing and
time pressures, and far-reaching technological
advances.
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| TRAVEL |
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Profile's Tourism & Lifestyle
practice comprises a national team of experts dedicated
to serving clients in the tourism arena. The practice
encompasses tourism clients all over the world.
A key advantage that we brings to its tourism clients
is its network of media relationships that have developed
and grown over many years. Add to that deep industry
knowledge, an ability to anticipate trends and issues
affecting the tourism industry and infectious enthusiasm
for the work that we do on behalf of our clients; and
the result is a proven winning formula for tourism promotion
success. This is one reason why our anchor clients have
chosen to stay with us over the course of many years.
In other words - we know and understand what motivates
the traveling public. We also know how to reach them
in meaningful and measurable ways. Our extensive work
in promoting some of the world's most prominent brands
also gives us a unique understanding of the positive
impact that brand names have upon consumer behavior.
This directly relates to consumer behavior towards travelbrands
as well.
Profiles's tourism client roster represents
many different facets of the tourism industry, including
destinations, retail, hotels, resorts, and attractions.
Heading the list is the Govt. of Singapore (tourism,
education & health), Tourism Victoria & Melbourne,
Rajasthan Tourism, Kuoni Travels, Intercontinental,
Hotel Nikko, Hotel Chancery, Star Cruises etc.
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| REAL
ESTATE & RETAIL |
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Important & buoyant markets.
Very sensitive and yet exploding to its fullest. The
real estate and retail markets in India has seen an
unprecedented upward surge in the last few years. This
can be attributed to an economy that's on the upswing;
increased spending capacity of people and an overall
feel good sentiment in India.
The emerging real estate markets today
have not only contributed to the growth of the Indian
economy but have also provided the common man with a
feasible investment option, boosted inflow of consumer
products and overall development of the economy. Investing
in the Real Estate Sector - Real Estate Funds, Reality
Funds are becoming an emerging personal finance option.
With a huge corpus of International
brands entering the country, organized retail is becoming
an important catalyst to growth.
Profile works with some of the largest
companies in this sector on the communication and media
approach. Getting the right amount of eyeballs as well
as maintaining the sensitivity associated with this
industry.
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| EDUCATION |
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With the growing population, and literacy
rates , education is becoming very critical . International
Education -IB is becoming more the need of the hour.Hence
more and more institutions as well as destinations are
positioning the kind of educational facilities they
have to offer as well as unique advantages that they
bring to the students.
Profile has been working with a host of international
institutes as well as Indian educational institutions
to position themselves in the marketplace.
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