Percept Profile, the public relations arm of Percept Holdings Pvt. Ltd, has recently bagged an array of accounts, across various categories like hospitality, lifestyle, corporate and media. This gain of 13 new businesses has resulted in a 30 per cent growth in the last quarter of 2007 for the agency.

Rahat Beri, Chief Operating Officer, Percept Profile, said, “In the last quarter, we have notched up an impressive list of clients across various practices. Our bottom-up approach to strategic and research, coupled by project execution across India, allows us to deliver consistent superior corporate communications across a whole range of categories. The media and entertainment domain in the last year has grown exponentially in its own space.”

The new accounts gained across the agency’s Mumbai, Delhi and Bangalore offices are Lucera, which is a brand of Renaissance Jewellery Ltd; suiting and shirting’s brand Donear Industries Ltd; Italian designer formals brand Brioni; German apparel brand Orient Craft Ltd; ItzCash Card Limited; MDLR Airlines; Amaltas brands; ESP Consultants; Venetian Macao Resort Hotel; Gulf perfumier Ajmal Perfumes; Sai Baba Production’s ‘Amul Star Voice of India’; Paramount Films of India for films like ‘Transformers’, ‘The Bourne Ultimatum’, ‘A Mighty Heart’, ‘Elizabeth-The Golden Age’; and ASA Film’s ‘Mumbai Salsa’. The agency would be servicing these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune.

“We have strengthened our various domains by consolidating and specialising in 360-degree communication across spectrum. We have always added value by being a marketing communication partner to all our businesses, and going forward we recognise that as a key differentiator in the service we offer,” Beri added.

Percept Profile, the public relations arm of Percept Ltd, has announced the array of clients bagged nationally in the first quarter of FY09. These new accounts acquired range across various categories like hospitality, kitchenware, kidswear, education, real estate, and media/ entertainment.

These clients include Contiloe Films, Bharat Bala Productions, Tupperware, UK-based real estate venture Dandara, kidswear brand Catmoss, educational portal Studyplaces.com, and cuisine restaurant Flags.

Commenting on the new wins, Rahat Beri, COO, Percept Profile, said, “It is heartening to have notched up an impressive list of clients across various practices in this quarter. We have strengthened our various domains by consolidating and specialising in 360-degree communication across spectrums.”

The agency services all their accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore and Pune. These new accounts will further consolidate Percept Profile’s venture in specialising in corporate communication across the spectrum and various fraternities.

Close on the heels of winning the Nissan global LCV account, Percept Profile has added more accounts to its kitty. These include Mobile Mantra, IHDP and Las Vegas Sands Corporation.

Mobile Mantra is a digital cross media agency providing integrated branding, promotion and distribution solutions. Percept Profile will primarily work on the B2B communication strategies for the company and also help them in marketing tie-ups for their services and products.

For IHDP or International Home D?cor Park, the agency is working on a total brand building exercise starting of with research and taking on the communication strategy to various media initiatives as well other initiatives in the form of design awards, design books, etc.

Las Vegas Sands Corporation, a Fortune 500 company, is headquartered in Las Vegas, Nevada. The company is building an integrated resort with the largest ever conference and convention facility called 'The Venetian Macao'. The property is located in Macao and will be operational by June 2007. Percept Profile has the mandate to promote this property to the Indian audience as a new gateway for conference/convention facility in the Asia Pacific.

The agency will service these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai and Bangalore . These new accounts in Percept Profile's stable will further reinforce its expertise in specialising in corporate communication across the spectrum and various fraternities.

Rahat Beri, COO, Percept Profile, said, "Each of these clients has diverse communication requirements, which will be taken care by the new domain teams in the organisation. Research will take precedence prior to implementation of the communication strategies. We have a research team on board who will play an important role in terms of direction to these communication goals so as to play a more effective role as a consultancy."

Percept Profile is already working as the public relations agency for a number of clients including Government of Singapore - Tourism, Education and Healthcare; Tourism of Victoria; Nissan Motor Company; Playwin; Force Motors; TCL; Shapoorji & Pallonji; Globus stores; Percept Picture Company; SaharaOne Television Network; Universal Music; Classic Polo; and SCA Hygiene, among others.

MUMBAI: PR agency Percept Profile has announced a slew of account wins which include Mobile Mantra, IHDP (International home décor park) and Las Vegas Sands Corporation.

Mobile Mantra, a digital cross media agency provides integrated branding, promotion and distribution solutions. Percept Profile will primarily work on the B2B communication strategies for the company and also help them in marketing tie-ups for their services and products.

For IHDP, an International home décor park, the agency will be working on a total brand building exercise starting of with research and taking on the communication strategy to various media initiatives as well other initiatives in the form of design awards and design books, states an official release.

Las Vegas Sands Corporation, A fortune 500 company, headquartered in Las Vegas, Nevada, is building fully integrated resorts in select markets. The company is building an Integrated Resort with a large conference and convention facility called "The Venetian Macao". The property as mentioned is located in Macao and will be operational by June, 2007. The agency has the mandate to promote this property to the Indian audience as a new gateway for conference/convention facility in the Asia Pacific.

The agency will service these accounts on a National basis across Mumbai, Delhi, Kolkata, Chennai and Bangalore.

Percept Profile COO Rahat Beri said, "Each of these clients have diverse communication requirements, which will be taken care by the new domain teams in the organisation. It is very paramount that research takes the forte prior to communication strategies being implemented. We have a research team on board who will play an important role in terms of direction to these communication goals so as to play a more effective role as a consultancy."

Other clients in the Percept Profile kitty include Government of Singapore - Tourism, Education and Healthcare, Tourism of Victoria, Nissan Motor Company, Playwin, Force Motors, TCL, Shapoorji & Pallonji, Globus stores, , SaharaOne Television Network, Universal Music, Classic Polo and SCA Hygiene.

Percept Profile has bagged the Nissan global LCV account following a competitive global multi-agency pitch. The new contract is on a one-year retainer basis and will cover countries such as Japan, Europe (Italy, France, Spain, UK), China and Mexico.

While the focus would remain on creating effective communication to position Nissan LCV as one of the most dynamic BU of Nissan Motor Company Ltd, the scope of work extends to strategising and creating a global communication code for Nissan's LCV business both externally and internally in all the countries that they have a presence in.

Rahat Beri, COO, Percept Profile, said, "We are proud to win the account of Nissan Global LCV business across the globe, more so since we were the only agency to be shortlisted from the Asia-Pacific region. It is challenging, but we are confident of doing well. The driving force behind the whole pitch was the mix of integrated and innovative media approach, that is, the Internet, OOH, events and communication. We will work on the overall communication for Nissan LCVs and are more strategic consultants rather than a typical PR agency for Nissan."

Percept Profile has been serving Nissan Motors for almost three years before it won the account for Nissan LCVs. Nissan wanted to position its LCV through specialised communication channels and decided to give it prominence by promoting it aggressively. According to Beri, Nissan LCV accounts for 10 per cent of its total revenues.

With a clear mandate to enhance corporate reputation and effectively communicate brand visibility, in relevant markets, Percept Profile will assist the automobile major - one of the largest LCV automaker globally - in drawing up a comprehensive strategy for leveraging its position in the automobile market. This includes assisting the company in creating the right content for producing corporate films, corporate and product brochures, creation of fact files and above all help Nissan LCV to be a part of global iconic events. The agency will be responsible for ideation and reaching out to the media in these markets in an innovative and effective manner.

Beri said, "When we were called for the pitch we first started by thinking how we could contribute in promoting Nissan LCVs. We did a lot of research and gathered information to really understand the business and innovative ways to communicate the key differentiators of Nissan LCVs."

Commenting on the changing face of PR in India, Beri said, "We are convinced that in today's competitive business environment, the face of Indian PR is changing by the hour. Organisations, companies and clients are continuously looking at holistic communication strategies rather than the traditional media driven strategies."

MUMBAI: PR agency Percept Profile has bagged the accounts of Universal Music and Playwin fetching the agency business worth Rs 0.11 million.

Universal Music is in the business of launching and promoting music, artistes and music publishing. Playwin is the lottery and gaming firm from Essel Group.

The agency will service these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune. These new accounts in Percept Profile’s kitty will further consolidate its endeavour in specialising in corporate communication across the spectrum and various fraternities

Percept Profile COO Rahat Beri says, “In last few years, we have notched up an impressive list of clients across various practices. With the right focus and determination, several pitches have translated into long lasting clients. Percept Profile uses a variety of PR vehicles that communicate the right message to each of its audiences.

"In an age where every agency provides the same services as the next, Percept Profile offers qualitative differentiator. Our clients don’t look at us as a PR agency, but as consultants, planners, advisors and most of all powerful allies.”

Percept Profile is the PR agency for firms like SaharaOne, Government of Singapore-Tourism, Education and Healthcare, Tourism of Victoria and Space Toon.

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PR agency Percept Profile has bagged two new accounts, Universal Music and Playwin, that will fetch the agency business worth Rs 0.11 million.

Commenting on the new wins, Rahat Beri, COO, Percept Profile, said, “In the last few years, we have notched up an impressive list of clients across various practices. With the right focus and determination, several pitches have translated into long lasting clients. Percept Profile uses a variety of PR vehicles that communicate the right message to each of its audiences. In an age where every agency provides the same services as the next, Percept Profile offers a qualitative differentiator. Our clients don’t look at us as a PR agency, but as consultants, planners, advisors and most of all, powerful allies”.

Universal Music is a multi-national company representing approximately 98 per cent of the music industry and is in the business of launching and promoting music, various artistes and music publishing.

Playwin, the lottery and gaming brand of Pan India Network Infravest Pvt Ltd, is a part of the $1 billion Essel Group of Companies. Pan India Network is into the business of providing infrastructure, data communication, marketing support and service to facilitate a secure online lottery network.

Percept Profile will service these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune. These new accounts in Percept Profile’s kitty will further consolidate its endeavour in specialising in corporate communication across the spectrum and various fraternities.

Percept Profile is also the PR agency for clients such as the Government of Singapore-Tourism, Education and Healthcare, Tourism of Victoria, Nissan Motor Company, Shapoorji & Pallonji, Globus stores, Fujitsu, SaharaOne Television Network, Nitco Tiles, Areva T&D, SCA Hygiene, D Y Patil (Sharad Pawar International School), Space Toon, Chancery, Sapia, Majmudar & Co, Art D’ Inox, Kuoni, and Classic Polo, among others.

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Percept Profile bags 2 New accounts.
Televisionpoint.com
June 16 2006