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HEWITT ASSOCIATES
   
TOURISM VICTORIA
   
MINISTRY OF TEXTILES
   
SINGAPORE TOURISM BOARD
   
UTI

 

 

 

Promoted Bamboo Congress as a utility product in various aspects of life through PR-Brand ambassadors, fashion shows, international percussionists, school competitions etc

Communication Objective
  • Increase media voice share during the prestigious World Bamboo Congress event in Delhi
  • Highlight India 2 nd largest producer of Bamboo
  • Involve people in this movement thru high profile events
Percept Profile Initiations Bamboo & Sports
  • Signed captains of Indian Men’s & Women’s national hockey team as brand ambassadors of the Congress
  • Underlined the relevance of bamboo in sports at grassroots level
  • Created a new identity for bamboo getting the country’s sports icons to embrace an industry rather than merely endorsing a brand / product
Brand Ambassadors Indian from North East
on the Ramp
BamBoo With Music & Arts
  • Invited SILK ROUTE, a highly acclaimed indi pop folk rock band to perform live bamboo music to the master brushes of ten renowned artistes of Delhi who captured the essence of bamboo on canvas.
  • Initiated & created a common platform for them to create a unique confluence of bamboo theme based art forms.
...
Bamboo & Bamboo Music
Invited an International Precussionist
Bamboo & Education
  • Generated awareness at school level by organizing an inter-school painting competition based on the theme Bamboo & Us judged by the renowned artist Jatin Das.
  • Initiated interest among school children via an interactive mode of thought expression.
  • Established communication channels with sections of the media covering education such as educational supplements.
Bamboo with Kids

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Result
  • An overall Media exposure worth 1.5 crores in print an electronic media.
  • Currently working with the Ministry for promoting Handicrafts Internationally.

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